(Click on picture above to read the entire article)  The best advice I’ve found regarding elevator pitches is by Sam Horn, “When asked What do you do? never TELL them.” She explains, people should turn the monologue into a dialogue by involving the other person. Have them make an emotional connection so they can see what you do (Isn’t that what I’ve have been preaching all along?). Here’s an exchange Ms. Horn had with someone trying to explain what he did for a living and how he could be more successful: Read More