S.E.O. for YOU (Search Engine Optimization)

When you “Google” something, how many pages of search results do you look at? One page? Two pages? Maybe, from time to time, three? 

When I Googled the line from Romeo & Juliet “What’s in a Word,” within a millisecond I received 111 million results. I looked at the first one. In her article in Searchenginewatch.com, Jessica Lee reported that whatever placed page 1, position 1 in search results got 33% of all views with position two getting 18%. Traffic declined precipitously from that point. (See charts from the search-targeted advertising company, Chitika cited in Ms. Lee’s article.) Indeed, 91.5% of all Google traffic in the US and Canada goes to whatever is found on the first page of results and 4.8% going to what’s on page 2. For obvious reasons, companies work tirelessly (and pay dearly) to get to page 1.  

How do they get to Page 1?  (Click on picture above to read the rest of the article)Read More